Beetroot juice has become a staple in endurance sports, and BEET IT Sport Pro-Elite Shot is one of the more concentrated options available. Each 70ml shot delivers 400mg of dietary nitrate, which the body converts to nitric oxide, potentially improving blood flow and exercise efficiency. The product is sold in packs of 15 and is Non-GMO certified. It’s positioned for athletes seeking a convenient, high-dose nitrate source before competitions or key training sessions.
In practice, these shots are typically consumed two to three hours before exercise, aligning with research on peak plasma nitrite levels. The small bottle is easy to transport and doesn’t require mixing, making it more practical than beet juice powder or whole beets. The taste is earthy and sweet, which some find palatable and others struggle with—a common trade-off for concentrated beet products. The 400mg dose is on the higher end, which may benefit those who haven’t responded to lower doses, but it also increases the risk of beeturia (red urine) and digestive discomfort in sensitive individuals.
From a functional standpoint, the key features are the nitrate content, the liquid format, and the certification. The 400mg nitrate per shot is roughly equivalent to 500ml of beet juice, so it’s a significant dose. The liquid is ready to drink, with no preparation needed. The Non-GMO certification appeals to those avoiding genetically modified ingredients. However, the product lacks third-party testing for banned substances, which is a consideration for drug-tested athletes. Also, the packaging is not recyclable in all areas, which may bother environmentally conscious users.
When compared to beet juice powder or capsules, the shot offers convenience and a precise dose, but at a higher cost per serving. Powders are more economical and allow for customization, while capsules are easier to swallow but may have lower bioavailability. Whole beets are the cheapest but require cooking and consumption of large quantities to reach 400mg nitrate. Each format has its place, and the shot is best for those who prioritize convenience and consistent dosing over cost.
Realistically, the performance benefits of beetroot juice are modest—typically a 1-3% improvement in time-to-exhaustion or time trial performance in studies. It’s not a magic bullet, and individual responses vary. Some athletes see no benefit, particularly those with high baseline nitric oxide levels or those who don’t convert nitrate efficiently. The shots are best used strategically, such as before a race or key workout, rather than daily, to manage cost and tolerance.
Who is this for? Endurance athletes (runners, cyclists, swimmers) competing in events lasting 5-30 minutes may see the most benefit, as well as team sport athletes in repeated sprint activities. It’s also suitable for those who want a convenient pre-workout nitrate boost without dealing with powders or whole beets. Who is it not for? Budget-conscious athletes, those who dislike the taste, and anyone who hasn’t seen benefits from cheaper nitrate sources. Also, individuals with low blood pressure should consult a doctor, as beetroot juice can further lower it.
In summary, BEET IT Sport Pro-Elite Shot is a well-formulated, high-dose nitrate product that delivers on convenience and dosage. It’s not inexpensive, and the evidence for benefit is moderate, but for athletes looking for a reliable pre-race nitrate source, it’s a reasonable option. The lack of banned-substance testing is a notable gap for competitive athletes, and the taste won’t appeal to everyone. As with any supplement, expectations should be tempered and usage should be individualized.